Speech analytics for the Financial Industry
OK, Dodd-Frank told
the CFTC that you need speech analytics and you need to record everyone (sales, back office,
the floor, cell phones, HR). They want
to be able to audit you to know if you are influencing sales or even
influencing the market. And you know this
is going to be very expensive. Here is
an idea. Don’t expand your Nicelog
recorder to everyone in your company; the channel license cost would kill you, let
alone the cost of Nicelog speech analytics software, additional Nicelog system
licenses, Nicelog installation and Nicelog annual maintenance. You should continue to use the Nicelog
recorder recording your floor traders.
Traders use the recorder every day, it works fine and they don’t want any
changes. Let’s put in a large recording
system that covers all the necessary phones, including all the calls that go to
the Nicelog. Add speech analytics to all
recordings. This new recorder is not
used on a daily basis for order confirmation but it is there when needed and is
a back-up to the Nicelog. This new recording system with speech
analytics will be much less expensive than a Nicelog along with their speech
analytics application. The speech
analytics is absolutely state of the art (Avaya is behind this product). It is amazingly easy to use, in fact, there
are so many applications in your industry that are of great importance, now or
in the future, you can actually use speech analytics for real in-house
value. You can analyze the company
activities by HR, sales, marketing, accounting looking for phrases in
conversations with customers, prospects, and regulators that can help or hinder
your operations. You can anticipate a compliance review. You can
learn why some sales people are better than the others. You can use it for employee evaluation based
on certain phrases that are found to be important. This can work all the time in the background analyzing
every call and provide reports on a schedule.
Bottom line, you are compliant at a much lower cost than you
ever imagined with a very powerful system that can, indeed, add value to your
operations. I suggest it should pay for itself and not really cost you
a fortune.
The cost of speech analytics depends on the number of phones
to record and they type of phones (analog, digital or VoIP). Speech analytics can actually be added to your existing recorder,
too. Contact VLR Communications to discuss your speech analytics needs.
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